In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's hectic organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the unique

In today's hectic company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. One way to achieve these objectives is by aligning marketing efforts with the purchasers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportun

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and the way that community building can help marketing professionals take back control of the e